VIRAL FLARE MEDIA

Pre-Boarding Questionnaire

Business Growth, Advertising, and Content Assessment

Purpose: This questionnaire helps Viral Flare Media understand your current business position, growth goals, audience, services, marketing history, operations, and partnership opportunities before building your campaign strategy. Please answer with as much detail as possible. The stronger the information, the stronger the campaign plan.

Business Name *

Date of Submission *

Owner/Decision Maker: *

Primary Location: *

Website: *

Main Service Category: *

Preferred Start Date:

Phone *

Email *

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By checking this box, I consent to receive marketing and promotional messages including special offers, discounts, new product updates among others, from Viral Flare Media LLC at the phone number provided. Frequency may vary. Message & data rates may apply. Text HELP for assistance, reply STOP to opt out.

Business Goals

Describe your most important business goal for the next 90 days and explain why that goal matters right now. *

What level of new client growth per month would make this campaign feel worthwhile, and how did you arrive at that number? *

How many additional appointments could your schedule realistically handle each week without affecting service quality? *

Which specific days, time slots, or appointment gaps would you most like to fill, and what makes those times important? *

Describe the areas of growth you want to prioritize, such as individual bookings, packages, corporate work, memberships, gift certificates, or a combination of these. *

What would need to happen during the campaign for you to consider it a successful investment? *

Services and Revenue

Which services generate the strongest profit for your business, and what makes them valuable from a revenue or retention standpoint? *

Which services do you most enjoy providing, and why do those services fit the direction you want the business to grow? *

Which services tend to bring clients back for repeat appointments, and what patterns have you noticed with those clients? *

Describe your average appointment value, including your typical service price, upgrades, packages, tips, or add-on revenue when applicable. *

What percentage or portion of your clients usually rebook, and what do you believe influences whether they return? *

Describe any packages you currently offer, including pricing, number of sessions, expiration dates, and how clients respond to them. *

Describe any memberships, maintenance plans, subscriptions, or recurring appointment options you currently offer or would like to create. *

Explain how gift certificates currently fit into your revenue strategy, including when they sell best and how often they turn into repeat clients. *

Describe your corporate chair massage pricing, minimum booking requirements, travel terms, ideal group size, and preferred corporate booking structure.

Audience

Describe your best current client, including their needs, personality, buying behavior, repeat patterns, and why they are a strong fit for your business. *

Describe the type of client you want to attract more often and what makes that client valuable to the business. *

What kinds of pain relief clients would you like to reach, and what problems are they usually trying to solve when they book? *

What kinds of stress relief clients would be a strong fit for your services, and what messaging would likely connect with them? *

Describe the types of athletes, active adults, or fitness-focused clients you would like to attract and the recovery needs they typically have. *

Describe the veteran, active-duty, first-responder, or service-family clients you would like to reach and how you want the business to show up for them. *

Describe the types of corporate clients, workplaces, or organizations that would be ideal for chair massage or employee wellness services. *

Describe any client types, service requests, or customer situations that are not a good fit for the business and should be avoided in marketing. *

Marketing

Describe the marketing efforts that have worked well in the past and explain what made them successful. *

Describe the marketing efforts that did not work as expected and what you learned from those experiences. *

Describe any past experience you have with Google Ads, including what was promoted, how much was spent, what results were tracked, and what you would change. *

Describe any past experience you have with Facebook or Instagram ads, including campaign goals, audience targeting, creative style, and results. *

Walk through your current social media posting routine, including how often you post, what type of content you share, and what usually gets the most response. *

Describe how you currently communicate with past clients through email, text messages, newsletters, reminders, or follow-up campaigns. *

Walk through your current review request process after appointments and explain what usually happens after a satisfied client leaves. *

What is your current Google review count, average rating, and review quality, and how would you like that to improve? *

What compliments do clients most often give you, and how could those compliments be turned into stronger marketing messages? *

What concerns, hesitations, or objections do potential clients usually have before booking, and how do you currently address them? *

Operations

Describe how far in advance you are typically booked and how that changes by season, service type, or day of the week. *

Which days of the week tend to be slowest, and what do you believe causes those openings? *

Which months or seasons tend to be slowest for the business, and what patterns have you noticed during those periods? *

Which months or seasons tend to be busiest, and what usually drives that increased demand? *

Describe any cancellation, rescheduling, or no-show patterns you experience and how they affect revenue or schedule flow. *

Walk through how clients currently book appointments, from first contact to confirmed appointment. *

Describe your preferred booking communication flow, including when calls, texts, online booking, or direct messages work best. *

Explain what your booking software currently tracks about client sources, campaign codes, referrals, calls, online bookings, and repeat visits. *

Describe what would make a monthly content capture session easy for you, including preferred days, length, location, topics, and comfort level on camera. *

Partnerships

Describe any current or past partnerships with gyms, chiropractors, dentists, physical therapists, wellness providers, employers, or community groups. *

Which local businesses, organizations, or community leaders already know you, and how could those relationships support future growth? *

Describe your current involvement with the Chamber of Commerce, networking groups, business associations, or local community events. *

What types of corporate chair massage outreach would feel aligned with your brand, and which businesses or workplaces would you most like to approach? *

What kinds of veteran, first-responder, or community partnerships would feel authentic for your business, and what impact would you want them to create? *

Describe the referral cards, partner offers, cross-promotions, or incentive structures you would be comfortable using to encourage aligned referrals. *